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FEIJOA TREE
From orchard inspiration to an emerging New Zealand spirits brand.
CLIENT SPOTLIGHT
THE OPPORTUNITY
Feijoa Tree began with a simple but ambitious vision: to create a premium New Zealand spirit that captured the unmistakable flavour of orchard-ripened feijoas and celebrate one of New Zealand's most iconic fruits.
The opportunity was to take the business from concept to market launch, building not only a product, but a brand capable of standing out in an increasingly competitive premium spirits market.
From brand positioning and customer acquisition through to ecommerce growth and long-term customer retention, the goal was simple:
Create a brand with the foundations to grow.
WHAT WE DID
Working alongside Feijoa Tree from the earliest stages of the journey, we developed and delivered an integrated marketing programme designed to support both launch and long-term growth.
This included marketing strategy and business planning, brand creation and positioning, website design and ecommerce development, conversion optimisation and customer journey improvements.
Supporting this was a strong focus on launch campaigns, email marketing, social media growth and digital communications designed to build awareness, drive sales and establish customer loyalty from day one.
THE RESULTS
Feijoa Tree successfully launched into the New Zealand market with a distinctive brand identity, strong digital presence and a scalable marketing ecosystem designed for growth.
Strategic digital marketing activity helped build an engaged customer community and valuable customer database, while a strong ecommerce platform created a direct connection between the brand and its customers. The combination of brand storytelling, launch campaigns and customer communications established early momentum and positioned Feijoa Tree as a unique New Zealand-made spirits brand with clear points of difference in the market.
Built on authenticity, provenance and the unmistakable flavour of real New Zealand feijoas, the brand now has the foundations in place to support future growth opportunities both locally and internationally.
The journey is only just beginning
""When I was introduced to Abbey my business Feijoa Tree, was only really an idea.
Thanks to her it is now a working business with great prospects for future growth.
Your idea or business could benefit from her expertise too..."
RICHARD MCINTOSH
Feijoa Tree