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A DOG'S
BREAKFAST
Building a brand with plenty of personality, designed to stand out from the pack!
CLIENT SPOTLIGHT
THE OPPORTUNITY
When photographer Graham Murphy approached us with plans for his new pet photography business, A Dog's Breakfast, the opportunity was to build the foundations properly from the outset.
Graham had a clear vision for the business and the personality he wanted it to have. Our role was to turn that vision into a clear marketing proposition, ensuring the business would resonate with its target audiences while creating a strong platform for launch and future growth.
We’ve worked with Graham on a number of projects over the years, so it was particularly rewarding to have him return to TopGate to help shape and launch his latest venture.
WHAT WE DID
We started with the marketing strategy, defining the target audiences, positioning, key messaging and route to market for A Dog's Breakfast. This provided a clear roadmap for how the business would launch, attract customers and build its presence within Kerikeri, the Bay of Islands and beyond.
We then moved on to develop the complete brand identity. The creative needed to complement Graham's strong photography style while capturing the fun, personality and character behind the business.
The finished identity included the logo suite, typography, colour palette, supporting graphic elements and practical brand guidelines, creating a flexible visual system that could work consistently across digital, social and future marketing activity.
THE RESULTS
A Dog's Breakfast launched with much more than a new logo. Graham now has a clearly positioned business, a distinctive brand and a marketing direction designed to support growth from day one.
The combination of strategy and creative has resulted in a brand that feels professional without taking itself too seriously, stands out within the pet photography market and gives Graham a strong foundation to build on as the business develops.
We're excited to see A Dog's Breakfast out in the world here in Northland.
And if your pup deserves their moment in front of the camera, be sure to check them out.
" Abbey really took the time to understand my vision for this project and the marketing plan and branding ideas she came up with were perfect and aligned brilliantly with my vision for the project.
I would absolutely recommend Abbey and TopGate Marketing."
GRAHAM MURPHY
A Dogs Breakfast